Yahoo DSP Partners with GeoEdge to Safeguard the Ad Experience Across Its Digital Ecosystem
This partnership strengthens advertising integrity across the ad ecosystem, fostering a more secure and trustworthy supply chain
NEW YORK, NY – GeoEdge, a global leader...
Scope3 Raises $25M in Funding to Expand into Sustainable AI
NEW YORK -- Scope3, the collaborative sustainability platform decarbonizing media and advertising, today announced the closing of $25 million in new funding led by...
Simulmedia Announces Partnership with M3 MI’s MARS Consumer Health Study to Enable Pharma Marketers...
Leveraging M3 MI’s (formerly Kantar Media Healthcare Research) self-reported, survey-based healthcare data, Simulmedia’s enhanced offering provides pharma marketers with future-proof, privacy-compliant targeting across streaming...
More Control Drives More Data Sharing: Surprising In-App Privacy Trends Revealed by Verve Research
Research launched today by Verve has highlighted that while nearly 7 in 10 UK and US consumers (68%) who shared their opinion agree they...
AdTech Spend to Reach $43.5 Billion Globally by 2029
Growth in Spend Despite Push for Privacy-Conscious AdvertisingHampshire, UK - A new study from Juniper Research, the foremost experts in technology markets, has found that...
Greenbids Announces New UK MD; Spearheading Mission to Tackle Media Inefficiencies and Carbon Emissions
Greenbids, a pioneer in AI-powered media quality optimisation solutions, announces the appointment of Michael Hanbury-Williams as UK Managing Director. Hanbury-Williams will lead Greenbids’ expansion...
Kochava Advises Best Practices for Ad Fraud Protection
Data solutions expert Kochava highlights the significance of protecting against ad fraud for advertisers
Ad fraudsters operate by deceiving digital advertising networks for financial gain....
Clear Channel and The Prince’s Trust Celebrate 20 Years of Partnership with a New...
A new Out of Home execution of the ‘Class of Covid’ campaign marks the 20th anniversary of Clear Channel’s and The Prince’s Trust’s partnership
The media...
Multilocal Accelerates Growth in Audience Curation: Doubles SSP Partnerships and Expands Team with Key...
London, UK – Multilocal, a leader in programmatic curation, is excited to announce significant growth and strategic advancements in the first half of 2024....
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