More Control Drives More Data Sharing: Surprising In-App Privacy Trends Revealed by Verve Research
Research launched today by Verve has highlighted that while nearly 7 in 10 UK and US consumers (68%) who shared their opinion agree they...
AdTech Spend to Reach $43.5 Billion Globally by 2029
Growth in Spend Despite Push for Privacy-Conscious AdvertisingHampshire, UK - A new study from Juniper Research, the foremost experts in technology markets, has found that...
Greenbids Announces New UK MD; Spearheading Mission to Tackle Media Inefficiencies and Carbon Emissions
Greenbids, a pioneer in AI-powered media quality optimisation solutions, announces the appointment of Michael Hanbury-Williams as UK Managing Director. Hanbury-Williams will lead Greenbids’ expansion...
Kochava Advises Best Practices for Ad Fraud Protection
Data solutions expert Kochava highlights the significance of protecting against ad fraud for advertisers
Ad fraudsters operate by deceiving digital advertising networks for financial gain....
Clear Channel and The Prince’s Trust Celebrate 20 Years of Partnership with a New...
A new Out of Home execution of the ‘Class of Covid’ campaign marks the 20th anniversary of Clear Channel’s and The Prince’s Trust’s partnership
The media...
Multilocal Accelerates Growth in Audience Curation: Doubles SSP Partnerships and Expands Team with Key...
London, UK – Multilocal, a leader in programmatic curation, is excited to announce significant growth and strategic advancements in the first half of 2024....
HUMAN and Opera Ads Partner to Enhance CTV Advertising Security at Scale
HUMAN Security, Inc – the leader in protecting enterprises by disrupting bot attacks, client-side threats, and digital fraud and abuse – today announced that ...
AppsFlyer Taps Leading Anti-Fraud Expert Andreas Naumann Amid Rise of Mobile Fraud
SAN FRANCISCO & BERLIN -- AppsFlyer today announced the appointment of Andreas Naumann as its anti-fraud evangelist. Naumann is one of the most internationally renowned...
Initial Assessment by Scope3 Reveals Key Carbon Benefits of Teads’ Direct Inventory
INITIAL ASSESSMENT BY SCOPE3 REVEALS KEY CARBON BENEFITS OF TEADS’ DIRECT INVENTORY
Teads to leverage Scope3 data for internal analysis and to stand up solutions...
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