AppLovin Finds Customers Acquired Through In-App Ads More Engaged, Loyal Than Those Acquired By...
AppLovin’s Consumer Mobile Trends 2024 report details the essentials of marketing channel diversification; provides the framework for starting and scaling in-app advertising
PALO ALTO, Calif. -- AppLovin (NASDAQ: APP), a...
Huawei Introduces Petal Ads to Promote Global Connectivity in the Luxury and Travel Sector...
Milan, Italy – Huawei hosted the Reaching China’s Premium Audience with Huawei Summit on September 10th at the Palazzo Parigi, connecting to prominent CEOs and industry...
Kochava Advises Best Practices for Ad Fraud Protection
Data solutions expert Kochava highlights the significance of protecting against ad fraud for advertisers
Ad fraudsters operate by deceiving digital advertising networks for financial gain....
Mobile App Research Reveals 1st and 2nd Impressions Are Everything
Airship Finds Most Consumers Turn to Mobile Apps to Simplify Their Lives
Yet challenges persist: a 10-country survey reveals most consumers use apps only once...
AppsFlyer Taps Leading Anti-Fraud Expert Andreas Naumann Amid Rise of Mobile Fraud
SAN FRANCISCO & BERLIN -- AppsFlyer today announced the appointment of Andreas Naumann as its anti-fraud evangelist. Naumann is one of the most internationally renowned...
Nativex Wins Best Partnership for Third Straight Year at Ocean Engine’s 2022 China Inbound...
GUANGZHOU, China -- Nativex, a leading global digital marketing agency, has won the grand honor of Best Partnership for the third consecutive year at...
InMobi Advances Apple’s Privacy-First Vision, Launching New Capabilities for Driving iOS App Growth, Leveraging...
Pioneering Automated Platform Supports All Iterations of SKAN Globally, Including New 4.0 Version
SAN FRANCISCO -- InMobi, a leading provider of mobile marketing and monetization...
Nativex Becomes a Certified Partner of Petal Ads, Bolstering its One-stop Advertising Solution for...
GUANGZHOU, China -- Nativex has received certification as a Petal Ads partner, reaffirming its position as a leading digital marketing agency for global growth....
ironSource Launches App Marketing Software ironSource Luna, Creating a Single Platform for App Marketers...
TEL AVIV, Israel -- ironSource (NYSE: IS), a leading business platform for the App Economy, today announced the launch of their app marketing software,...
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