Kochava Broadens Its Capabilities in the Gaming Sector by Appointing Justin Pak as New...
Kochava, the leading real-time data solutions company for omnichannel attribution and measurement, today announced Justin Pak, a seasoned professional with extensive experience in the gaming...
T-Mobile to Acquire Vistar Media, Fueling Better Ad Experiences for Consumers and More Effective...
BELLEVUE, Wash. -- T-Mobile (NASDAQ: TMUS) today announced that it has entered into a definitive agreement to acquire Vistar Media, the leading provider of technology...
MobileAction Enters Strategic Partnership with Skai to Enhance Apple Search Ads Capabilities
The deal cements MobileAction’s position as the leading Apple Search Ads campaign management platform for app developers and marketers.
SAN FRANCISCO -- MobileAction announced that it...
Axis and Gravite Announce Strategic Partnership to Elevate Programmatic Advertising Capabilities
Axis, a global programmatic platform, is pleased to announce a strategic partnership with Gravite, a leading force in in-app ad monetization. The aim of...
Adjust Unveils Multi-Platform Deep Linking Solution for Mobile App Marketers To Drive In-App Engagement
TrueLink’s strong deep linking technology directs users to designated in-app content from any platform or environment
SAN FRANCISCO -- Leading measurement and analytics company Adjust unveiled TrueLink, a solution...
AppLovin Finds Customers Acquired Through In-App Ads More Engaged, Loyal Than Those Acquired By...
AppLovin’s Consumer Mobile Trends 2024 report details the essentials of marketing channel diversification; provides the framework for starting and scaling in-app advertising
PALO ALTO, Calif. -- AppLovin (NASDAQ: APP), a...
Huawei Introduces Petal Ads to Promote Global Connectivity in the Luxury and Travel Sector...
Milan, Italy – Huawei hosted the Reaching China’s Premium Audience with Huawei Summit on September 10th at the Palazzo Parigi, connecting to prominent CEOs and industry...
Kochava Advises Best Practices for Ad Fraud Protection
Data solutions expert Kochava highlights the significance of protecting against ad fraud for advertisers
Ad fraudsters operate by deceiving digital advertising networks for financial gain....
Mobile App Research Reveals 1st and 2nd Impressions Are Everything
Airship Finds Most Consumers Turn to Mobile Apps to Simplify Their Lives
Yet challenges persist: a 10-country survey reveals most consumers use apps only once...
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