Brits to Opt for Value Driven Gifts as 1 in 4 Plan to Spend...
37% of shoppers also say online advertisements during the holidays influence their purchase decisions, helping them find what they’re looking for and spark discovery.
1...
MiQ Introduces First-to-Market Hospital and Doctor Influence Measurement Solution
In partnership with PurpleLab, new solution connects digital advertising to actual patient visits, addressing critical measurement challenges in the healthcare industry
NEW YORK, NEW YORK...
Adjust Unveils Multi-Platform Deep Linking Solution for Mobile App Marketers To Drive In-App Engagement
TrueLink’s strong deep linking technology directs users to designated in-app content from any platform or environment
SAN FRANCISCO -- Leading measurement and analytics company Adjust unveiled TrueLink, a solution...
VideoAmp Announces Next, Advanced Phase of Outcome Measurement Capabilities
The Company directly integrates client data sets into VALID™ to deliver more accurate and holistic representation of conversions following ad exposure on linear TV, streaming...
AppLovin Finds Customers Acquired Through In-App Ads More Engaged, Loyal Than Those Acquired By...
AppLovin’s Consumer Mobile Trends 2024 report details the essentials of marketing channel diversification; provides the framework for starting and scaling in-app advertising
PALO ALTO, Calif. -- AppLovin (NASDAQ: APP), a...
ADWEEK and C2 Announce Strategic Partnership
Industry powerhouses will debut enhanced experiences at BRANDWEEK 2025 and launch new ADWEEK experiential marketing vertical
NEW YORK -- ADWEEK, the leading source of news,...
Zeta Global Unveils AI-Powered Solution for People-Based Marketing at Scale, Powered by Snowflake
The new Zeta Media Engine, Powered by Snowflake, will enable seamless, data driven, programmatic activation natively on Snowflake
NEW YORK -- Zeta Global (NYSE: ZETA),...
Bountiful Cow Launches ‘Relative Advantage: Unblocked,’ a Programmatic Tool to Buy Inventory from Quality...
Today, independent media agency Bountiful Cow, has announced the launch of ‘Relative Advantage: Unblocked’, a programmatic tool designed to buy ‘brand unsafe’ but quality...
MGID Announces New, All-in-One Monetization, Audience Acquisition, and Audience Engagement Solution for Premium Publishers
MGID+ is a 360° data-driven suite designed in collaboration with publishers to solve complex challenges of open web monetization
LOS ANGELES -- Global advertising platform...
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