Mediaocean Completes Acquisition of Innovid – Creating the Premier Global Independent, Omnichannel Ad Tech...
Innovid & Flashtalking Unite Under Mediaocean to Give Advertisers More Control, Choice, and Transparency
NEW YORK – Mediaocean today announced the successful completion of its acquisition of Innovid,...
T-Mobile, RAM, Liquid Death Awarded Most Engaging Super Bowl LIX Ads
Practical Tech won the night while AI underwhelmed, Stellantis filled the absence of auto rivals, and health-focus brands scaled the TV outcomes ranks
NEW YORK...
Super Bowl Ads Shift from Stars to Stories and Humor Wins Big
XR Delivers More than 80% of Super Bowl Ads in 2025; Enhanced Creative Intelligence Reveals How Brands Are Reimagining Big Game Impact
NEW YORK --...
Triton Digital and Optable Join Forces to Make Identity Technology Available to Premium Audio...
Available via the Triton Audio SSP, User Identity Integration Can Help Publishers Scale Their Audiences
NEW YORK -- Triton Digital, the global technology and services...
USA TODAY’s 37th Ad Meter Competition Opens
Ad Meter invites participants to rate Super Bowl LIX commercials
NEW YORK, NY -- USA TODAY, part of Gannett Co., Inc. (NYSE: GCI), officially launched the 37th...
Businesses Pay More For Online Customers, But See 6.1% Drop in Conversions as User...
Contentsquare's 2025 Digital Experience Benchmarks Report highlights urgent need to optimize experiences as digital landscape transforms, AI dominates, and consumers demand excellence
New York, NY...
Sports Industry Veteran Dan Donnelly Joins VideoAmp as Head of Sports Strategy
FOX Sports alum Donnelly to grow VideoAmp sports practice
NEW YORK -- VideoAmp, a media measurement company transforming advertising, has appointed Dan Donnelly as Head...
Effectv and Clarivoy Aim to Transform Multiscreen TV for Automotive Advertisers with First-In-Class Attribution
Clarivoy partnership would mark the first of Effectv’s measurement offerings across verticals in new Suite of Attribution Solutions
NEW YORK -- Today Effectv, the ad...
Forrester Introduces Brand Experience Index To Measure The Interconnectedness Between Brand And Customer Experience
When brand experience and customer experience are improved together, firms can achieve up to 3.5x revenue growth and drive higher customer retention and loyalty
CAMBRIDGE,...
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