Gives Brands New Power and Capability to Identify and Engage with Most Loyal and Active Audiences
VIENNA, Va. – AddThis announced the release of social Brand Advocates, a managed service that provides an easy way for brands to find and engage with their most loyal and active online audiences. Currently, seven out of 10 consumers interact with a brand on platforms and services outside of the brand’s owned media channels. The new AddThis service, particularly when coupled with AddThis for Ads, allows brands and marketers to target audiences most likely to share and promote their branded content.
“Social activity about our brand happens across the entire web”
Brand Advocates are avid supporters and followers of a brand, determined by social actions such as likes, tweets, shares, pins, etc. AddThis finds these audiences across its footprint of more than 14 million websites and 300+ services. Coupling social Brand Advocates with AddThis for Ads enables brands to reach influencers in real-time through the right platform and ad unit. Brands can uncover new target audiences and put their messages in front of advocates who have proven to be receptive to brand messaging and enthusiastic about promoting brand content to their online followers and communities.
“Social activity about our brand happens across the entire web,” said Bob Arnold, Director, Digital and Social Media at Kellogg Company. “AddThis allows us to tap into that activity across 14M domains. Through their social impact campaigns, we are able to target our brand advocates to generate more earned media and greater campaign ROI.”
According to comScore, one in eight ads across the web are now socially enabled, driving the need for tools and services that increase efficiencies to target audiences correctly at first contact. Advertisers can leverage Brand Advocates by utilizing AddThis for Ads social ad units specifically designed for optimum virality. Units are equipped with AddThis sharing functionality so users can share the content on the platform of their choice in one click.
“Test partners have seen 3X increases in ad conversions,” said Peggy Fry, President, Publisher and Advertiser Solutions at AddThis. “Brand Advocates and AddThis for Ads create a branding solution that allows advertisers to tap into AddThis’ massive, web-wide reach while remaining confident that they are reaching their most loyal and enthusiastic followers in the right place via the right platform and ad unit.”
About AddThis
AddThis is personalizing the web with powerful, easy-to-use consumer engagement tools, APIs and services. The data company reaches 1.3 billion unique users monthly. AddThis’ social tools are used by 14 million domains worldwide to power social sharing, increase engagement, boost traffic and provide user insights. Proprietary XGraph technology processes more than 10 terabytes of data daily allowing AddThis to provide brands with sophisticated audience models, data-driven tools and web-wide consumer insights that enhance their paid, earned and owned media strategies.
