Scores 192 on Integral Ad Science’s AdSafe Index after Analysis of 6.5 Million Impressions across Thousands of Premium Publishers
NEW YORK – Adblade, the only premium content-style ad platform online, announced it has once again achieved a high score of 192 (median average of 100) on Integral Ad Science’s AdSafe Index, designating Adblade one of the safest online display advertising environments. The score is the highest recorded AdSafe Index score for an ad network, and comes as a result of daily audits of more than 6.5 million impressions across Adblade’s network of premium publishers. Online Media Daily reported this earlier.
“Our overall goal is to help advertisers serve their messages on the largest premium websites, while minimizing exposure on long tail, lesser sites. By doing this, we’re helping drive better success rates while minimizing click and impression fraud.”
“We’re always looking to guarantee brand safe environments for our clients, and Adblade’s consistent high safety scores assure we’re only getting premium placements,” said Bill Rosenthal, owner of Visibility + Conversions, a digital marketing agency. “We want to align our brand clients with sites that appeal to their audience and are consistent for their message. Adblade’s reputation for quality sites was one of the first things that drew us to the company, and it remains a big factor in our clients’ successes.”
Adblade’s network is composed of more than 1,000 premium sites that have adopted the company’s content-style ad units. Sites in the news network include Fox News, Investopedia, McClatchy Newspapers, NY Daily News, United Press International, Fox Business, Worldnow Local Media Network, Hearst Broadcast, Sinclair Broadcast, Journal Register, Washington Times, Tech Media Network and more.
“We’re proud to have achieved one of the highest AdSafe scores on record, as this has been a crucial factor for several of our brand and agency clients,” said Ash Nashed, CEO of Adblade. “Our overall goal is to help advertisers serve their messages on the largest premium websites, while minimizing exposure on long tail, lesser sites. By doing this, we’re helping drive better success rates while minimizing click and impression fraud.”
Adblade consistently rates higher than competing networks on AdSafe’s index. Adblade’s content-style ad campaigns – called NewsBullets® – produce some of the highest ROI in the industry and have consistently driven value for advertisers and publishers alike. Adblade’s advertisers, including Lending Tree, American Express, Holland America Cruise, and Bankrate, have discovered a highly efficient conduit to connect and communicate with target audiences.
About Adblade
Adblade, the only premium content-style ad platform online, works with more than 1,000 premium distribution partners on behalf of more than 15,000 advertisers. Adblade reaches more than 200 million users a month according to comScore, and is rated by Integral Ad Science as one of the most brand safe ad networks in the US. For more information visit www.adblade.com.
