OpenX’s Strong Growth and Future Potential Recognized in Annual Forbes List
LOS ANGELES – OpenX Software Ltd. (OpenX), a global leader in digital and mobile advertising revenue products and services, announced it has been ranked number 7 on Forbes’ America’s Most Promising Companies List. The annual Forbes list features 100 privately held companies that have demonstrated great promise and growth (sales and hiring) and inclusion is based on the excellence of a company’s management, team and investors, its market size and key partnerships. The full list was posted today on Forbes.com.
“We are very honored to receive this prestigious accolade,” commented Tim Cadogan, chief executive officer, OpenX. “It is an important recognition of OpenX’s strong growth and our future potential. Above all else, that growth and potential hinges on the value we deliver to our customers globally. We’re pleased with the progress we’ve made building the most comprehensive ad revenue platform. But we are even more excited about our future path and the strong pipeline of new products we are bringing to market for both online and mobile advertising. We’ve assembled a terrific team and recognition like this further increases our motivation to fulfill our vision: unleashing the full economic potential of digital media companies.”
OpenX’s products enable digital media companies to maximize their ad revenue on any digitally connected screen. The Company has grown very rapidly achieving more than 100% year-over-year revenue growth in both 2011 and 2012, achieving $153M in revenue last year, and recently closing a $22.5M Series E funding round led by Samsung Venture Investment Corporation. With its latest round, OpenX has now raised more than $70 million from the venture arm of the world’s largest mobile device and electronics manufacturer (Samsung Venture Investment Corporation), the venture arm of one of the world’s leading Enterprise software manufacturers (SAP Ventures), and leading U.S. and European venture capital firms, including Accel Partners and Index Ventures.
In the last year, OpenX also completed two highly strategic acquisitions – LiftDNA and JumpTime – both of which further OpenX’s mission to maximize ad revenue for digital media companies. To drive this growth, during 2012 OpenX doubled its team to more than 260 employees, expanded to five datacenters on three continents and opened new offices in New York, London and Tokyo as well as opening a new 45,000 square foot headquarters in Los Angeles.
A key driver of OpenX’s growth has been the global adoption of its pioneering Real-Time Bidding (RTB) exchange, OpenX Market (Market). OpenX was one of the first proponents of RTB and is now one of its leading providers: Market now processes more than one million bids per second at peak. Now 95% of the nation’s leading advertisers participate in OpenX Market. Also in 2012, OpenX served nearly four trillion ad transactions, a 300% increase over 2011. Moving forward, OpenX plans to focus on additional M&A activity, international expansion and broadening adoption of its digital revenue platform.
Over the course of six months, thousands of applications were reviewed. In order to assess the substantial volume of applications, Forbes used specialized software to scan 45,000 sources to measure the health of companies under consideration.
About OpenX
OpenX is a global leader in digital and mobile advertising technology. OpenX’s vision is to unleash the full economic potential of digital media companies. OpenX products, including OpenX Enterprise, OpenX Market, OpenX Lift and JumpTime provide a unique Software-as-a-Service platform by combining ad serving, an ad exchange, a Supply Side Platform and content valuation.
OpenX is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures, SAP Ventures, Samsung Venture Investment Corporation, Mitsui & Co. Global Investment, Inc., and Presidio Ventures, the wholly owned investment vehicle of Sumitomo Corporation.
For more information, please visit www.openx.com
