Addition of Senior Talent Will Spearhead Expansion and New Business Development
LONDON, UK – Qriously, a London-based mobile start-up, today announced two innovative and pioneering mobile advertising products in conjunction with its expansion to the U.S marketplace.
To meet the growing demand for mobile and app usage measurement tools, Qriously today added two new products, Censio and Tactus, to its suite of services for commercial and editorial partners, as well as app publishers. Censio allows app publishers to better understand usage of their apps by asking users questions in real-time; Tactus enables mobile advertisers to perform copy tests by serving questions to measure users’ awareness to previously served advertisements.
In addition, Qriously announced that it is expanding its operations and new business development efforts to the U.S, in response to the rapidly expanding mobile advertising market. Studies show that the international mobile advertising market is now worth $3.5 billion (USD) and is expected to rise to $24 billion by 2015.
“We’re seeing more and more companies focusing on mobile product and service development who nevertheless remain hampered and ill-equipped by a shocking dearth of hard data and analytics to support them,” said Christopher Kahler, co-founder and CEO of Qriously. “This applies to the exponentially growing area of mobile advertising as well, which is expanding much faster than supporting technologies which improve relevance and value to users. Using our range of products, companies can quickly and easily gain invaluable real-time insight into the opinions of mobile users worldwide.”
Joe Zahtila, the former CRO and COO of Dynamic Logic, joins Qriously as General Manager for its North America operations. Julian Kenny, who has more than 18 years’ experience in the creditor insurance sector and orchestrated the £240m (GBP) acquisition of Basilica to BT, has been named Executive Vice President of Finance and Operations.
With a global device reach of more than 35 million, Qriously measures in real-time the location-based perceptions of mobile users by replacing or supplementing advertisements in smartphone and tablet apps with customized questions. The service can take the immediate pulse of worldwide public opinion on any brand, topic or product by providing engaging and relevant questions where ads normally appear.
Qriously, which in 2010 successfully raised $1.6 million (USD) in funding from venture capital leaders Accel Partners and Amalfi Capital, offers a software development kit (SDK) to enable app publishers to aggregate immensely valuable and actionable feedback from consumers interacting with their apps.
In March 2011, the mobile innovator launched its signature Pulse product, which gauges location-based consumer sentiment in real-time. To meet the growing demand for mobile and app usage measurement tools, Qriously today adds two new products to its suite of services for commercial and editorial partners, as well as app publishers.
About Qriously
London-based mobile start-up Qriously measures real-time, location-based public sentiment by replacing ads in smartphone and tablet apps with short, targeted questions. Qriously Insights is a series of sentiment studies compiled from the opinions of thousands of engaged and active mobile smartphone users on an hourly basis.
Please visit www.qriously.com.
