E-Commerce marketer who put Yahoo in the shopping business will build partnerships to activate the 350 million people who buy, spend and share the most online.
NEW YORK, NY — Martini Media (www.martinimediainc.com), the digital platform reaching the people who buy, spend and share the most online, has named Bill Rowley to the new post of Senior Vice President, Business Development and Publishing. Rowley led the development of partnerships between Yahoo and such retailers as Wal-Mart, Amazon and eBay before running Yahoo’s $100 million shopping business in Europe. He also headed business development for luxury retail hub Vialuxe and, most recently, developed content alliances for AOL/Huffington Post.
“Bill will take us to the top shelf in partnerships,” said Skip Brand, CEO of Martini Media. “He’s a perennial winner with corner-office credibility in all four pieces of our proposition—data, tech, content and commerce. It’s no accident that every company he’s helped has become a strategic acquisition. We’re poised to triple our business in the next three years, and Bill can broaden our capabilities in the fundamental ways needed with the biggest global publishers in the business.”
Rowley enters at an exciting time for Martini, which has made a market in connecting advertisers with their most coveted yet elusive audience: the 20% of people (50 million) that account for 70% of online sales. Last month, the three-year-old company launched a private exchange, MartiniLIVE, which gives advertisers 24/7 access to premium ad positions across the niche sites that people with the most money and influence prioritize (http://bit.ly/pFBThC). And this past summer, Martini acquired The Digital Partnership (TDP Media), Britain’s predominant media network (http://bit.ly/paEws1) while completing partnerships with WPP (http://bit.ly/oq3aN5), Crowd Science (http://prn.to/pVBhAG) and eXelate (http://bit.ly/qwNnV5) to expand targeting capability.
“Martini has nothing but upside,” said Rowley. “Premium advertisers are looking to distinguish their brands in fresh ways. Martini brings together the pivotal audience across priority environments, where advertisers can create signature content, target contextually, and track on any measure.”
About Martini Media
Martini Media is the platform for engaging people with the most influence and money online. Martini allows advertisers to build campaigns influence-first by scaling niche sites—the places these people prioritize because they cater to passions—into an audience of more than 120 million. Martini provides a publisher network of 1,000 sites in lifestyle and business with revenue support encompassing Web, video, mobile, email, social and data. For more than 270 premium-advertising clients, Martini combines proprietary audience targeting and tracking with full-service marketing support. Martini Media was founded in 2008, funded by Venrock, Reed Elsevier Ventures and Granite Ventures, along with a number of prominent angel investors. For more information, see www.martinimedianetwork.com.
