Pioneer in digital brand metrics will bring new efficiency to ad efforts from BrightRoll, SocialVibe, and TubeMogul
NEW YORK – KN Dimestore, a division of Knowledge Networks, announced today the signing of three major new publishers and media technology companies that will leverage its real-time survey data delivery to optimize online ad campaigns. The new clients — video ad network BrightRoll, video marketing company TubeMogul, and socially oriented ad facilitator SocialVibe – join companies like Rocket Fuel and interclick in relying on KN Dimestore for expressed intent data and brand metrics to power their optimization engines.
Key to the agreements is KN Dimestore’s platform, which enables seamless insertion of multi-question surveys into streaming video and display ads, without disrupting the user experience. Dimestore results are then transferred in real time, enabling clients to easily incorporate that attitudinal and brand metric data into predictive algorithms for optimization purposes, or store the findings within a database for use in identifying and building audience models.
“Agencies and brands feel more comfortable committing to large buys when they know a provider will maximize performance in real time,” said Bright Roll Senior VP of Research and Marketing Daryl McNutt. “Video ad providers need to fine-tune their results immediately based on consumer feedback, and KN Dimestore’s platform gives us that ability. Moreover, the results the agencies obtain make them even more eager to renew.”
“Real-Time Optimization has become a clear business advantage for our clients,” said Florian Kahlert, KN Dimestore Senior VP of Business Insight. “Our experience in powering RTO with expressed intent data from online surveys means that a growing number of companies see KN Dimestore as a key value-add. We’re pleased to see this approach, which we pioneered in display last year, gain momentum in the video and social markets.”
The new client companies are:
BrightRoll, the leading provider of online video advertising services;
SocialVibe, whose value-exchange advertising platform rewards consumers for their attention to rich media brand engagements; and
TubeMogul, the first demand side platform built exclusively for video advertising.
KN Dimestore, a subsidiary of Knowledge Networks – one of the top 15 custom market research companies in the U.S. – provides cost-effective and easy-to-implement online ad effectiveness measurement solutions to agencies, networks, and online publishers. Developed by online advertising insiders, the company’s survey technology allows clients to conduct multi-question custom surveys within the footprint of the ad campaign (display or video) without requiring overlays or pop-up invitations.
Knowledge Networks is passionate about research in marketing, media, health and social policy – collaborating closely with client teams throughout the research process, while applying rigor in everything we do. We specialize in innovative online research that consistently gives leaders in business, government, and academia the confidence to make important decisions.
KN delivers affordable, statistically valid online research through KnowledgePanel® and leverages a variety of other assets, such as world-class advanced analytics, an industry-leading physician panel, an innovative platform for measuring online ad effectiveness, and a research-ready behavioral database of frequent supermarket and drug store shoppers.
