NEW YORK – Vibrant (www.vibrantmedia.com), a world leader in contextual advertising solutions and next generation hyperlinks, has signed a deal with ShopLocal, a wholly owned subsidiary of Gannett Company, and the leader in local digital marketing solutions. The partnership will bring local shopping information, including special offers, to Vibrant’s network of 4,500 premium websites and 170 million consumers (comScore, May 2010).
ShopLocal enables over 100 of the nation’s top retailers, including Target, Best Buy, Home Depot, CVS, Albertsons, and Sears, to distribute their local marketing promotions with interactive, targeted digital formats such as online circulars, display advertising, search, social media and mobile. ShopLocal delivers over 420MM visits and 6.5Bn page views annually to advertisers.
Using Vibrant’s patented contextual technology, retailers in the ShopLocal network will have one more effective way to reach consumers, anywhere on the web, to promote timely geo-targeted deals. Says Doug Stevenson, Vibrant Co-founder and CEO, “By combining the effectiveness of contextual keyword targeting with the power of display, Vibrant is the perfect vehicle for ShopLocal to extend local offers and deals to consumers.”
“We are thrilled to partner with Vibrant to deliver highly targeted, local shopping deals to online consumers based on their interest and location,” said Vikram Sharma, CEO ShopLocal. “Vibrant’s advancements in contextual technology combined with ShopLocal’s innovative digital marketing solutions will connect advertisers and consumers like never before.”
About ShopLocal
ShopLocal (www.AboutShopLocal.com), leader in local digital marketing solutions, offers a complete suite of innovative digital solutions that connect advertisers and consumers – online and in-store. ShopLocal’s industry-leading SmartProduct business solutions (SmartCircular, SmartCatalog and SmartDelivery) enable more than one hundred of the nation’s top retailers, including Target, Best Buy, Home Depot, CVS, Albertsons and Sears, to deliver highly interactive, targeted and localized promotions to consumers through online circulars, display advertising, search, social media, digital out of home and mobile. ShopLocal is the retail division of PointRoll, a wholly owned subsidiary of Gannett Company.
About Vibrant
Vibrant is a world leader in contextual technology aligning billions of words across the Internet with relevant video, information, tools, and advertising. With over 4,500 premium publishers, reaching more than 170 million unique users per month (comScore, May 2010), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Warner Bros and AT&T. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant’s rapid growth has been recognized by the Inc. 500 and Deloitte Fast 50 lists. For more information, visit: www.vibrantmedia.com, www.hyperlinkevolved.com, www.facebook.com/vibrantmedia, or twitter.com/vibrantmedia.
