An interactive sports community for the tech savvy motor sports fan
LOS ANGELES – Break Media, the Internet’s premier entertainment community for men, announced the launch of an innovative Web 2.0 NASCAR enthusiast site, All Left Turns. The new site will offer a fresh spin on the daily news, race analysis, driver interviews and profiles, rumors and cutting-edge commentary, all with an informed opinion and Break’s trademark sense of humor.
All Left Turns was developed by and for NASCAR fans who crave an online community to celebrate the racers, racetracks and the fans themselves. Users will be able to live vicariously through other users as people upload photos from race-day, create fan pages and interact through forums. Break has hired seasoned sports writer Stephen Thomas as Managing Editor to provide in-depth editorial coverage as well. Thomas has covered NASCAR for Sports Illustrated, CNNSI.com, FOXSports.com, and has written numerous articles for both ESPN The Magazine and Sporting News.
“Our proprietary research of men 18-34 clearly indicated that there was a huge endemic audience for NASCAR,” said Keith Richman, CEO of Break Media. “We developed All Left Turns to not only meet that need, but to provide the young NASCAR fan a true interactive community.”
The new Web site provides Break Media additional opportunities to distribute relevant premium content to millions of unique viewers per month while simultaneously opening a new channel for advertisers to reach niche NASCAR fanatics, who worldwide spend about $3 billion on licensed products alone. All Left Turns continues to build Break Media’s network of sports sites that already feature almost 100 entertainment, gaming, lifestyle, humor, music, and technology websites.
For the latest on All Left Turns, please visit http://www.allleftturns.com/ or for information on Break Media properties, please visit http://breakmedia.break.com/.
About Break Media:
Break Media is the Internet’s premier entertainment community for men. Break Media consists of wholly owned branded properties such as Break.com, Cage Potato, Chickipedia, Holy Taco, Wall Street Fighter, Screen Junkies and All Left Turns as well as a publisher network, the Break Media Network, that counts over 100 member sites. Between these two channels, Break Media reaches over 60 million men worldwide on a monthly basis. Founded in 1998, Break Media offers advertisers unique opportunities to market directly to a young, male demographic through innovative ad formats that introduce relevant brands to the audience on a targeted, integrated basis. For more information, please visit http://breakmedia.break.com/.
